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The Golden Arches are among the most recognized commercial symbols worldwide. In 1952, architect Richard Dorner designed...

In 1971, a graphic design student named Carolyn Davidson was paid $35 to create a logo for a startup shoe company. The r...

There's a bottle most people recognize without being able to name it: the small Kikkoman soy sauce dispenser. Octagonal ...

In 2007, Apple launched the iPhone and, with it, an implicit claim: we invented this. The touchscreen swipe, the icon gr...

When the Coca-Cola Company fought — and ultimately won — its battle to register the Contour Bottle as a three-dimensiona...

Most people know that logos and brand names can be trademarked. But what about the shape of a bottle?Today I'm investiga...

The Siren's Evolution: Trademark Strategy Behind Starbucks' Iconic Logo TransformationsThe Siren's Evolution: Trademark ...

The Search Engine Revolution Born in a Stanford Dorm RoomIn the autumn of 1995, a Russian-American student entered Stanf...

The World's Most Recognizable Perfume Bottle and Its Legal FortressWhen Coco Chanel and perfumer Ernest Beaux introduced...