企業分析

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Why Takashi Murakami Treats IP as an Art Form: Trademark, Copyright, and Licensing as Creative Strategy

Takashi Murakami is simultaneously one of the most commercially successful contemporary artists and one of the most stra...
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The Birkin Isn’t Protected by a Patent — It’s Protected by Trade Dress: Hermès’s IP Strategy

The Hermès Birkin bag has no active patent protection. Its iconic silhouette cannot be exclusively claimed through desig...
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When a Car Shape Becomes a Trademark: Ferrari, Porsche, and Jeep’s Design IP Strategies

When a car's shape becomes recognizable without its logo, that form may deserve legal protection. Ferrari's distinctive ...
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How Meta’s Llama Strategy Rewrote the Rules: Open Source AI as an IP Strategy

Meta's decision to release the Llama series in "open" form has introduced structural changes to the competitive dynamics...
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Gibson’s 15-Year Quest to Trademark a Guitar Body Shape — The Limits of 3D Trade Dress Protection

For over 15 years, Gibson Brands has pursued trademark and trade dress protection for the iconic body shapes of its Les ...
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The LLM Architecture Patent Race: From Transformer to RLHF and Inference Optimization

Large language model (LLM) core technologies—Transformer architectures, reinforcement learning from human feedback (RLHF...
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The AI Patent War of 2026: How OpenAI, Google, Anthropic, and Meta Are Drawing the Battle Lines

In 2026, the intellectual property (IP) competition surrounding artificial intelligence has entered a new phase. Patent ...