Famous Trademarks The Golden Arches: How McDonald’s Turned Architecture into a Global Trademark
The Golden Arches are among the most recognized commercial symbols worldwide. In 1952, architect Richard Dorner designed...
Famous Trademarks
Famous Trademarks Famous Trademarks The $35 Logo That Became the World’s Most Recognized Trademark
In 1971, a graphic design student named Carolyn Davidson was paid $35 to create a logo for a startup shoe company. The r...
Famous Trademarks The Kikkoman Bottle: How One Soy Sauce Dispenser Earned MoMA and a Trademark
There's a bottle most people recognize without being able to name it: the small Kikkoman soy sauce dispenser. Octagonal ...
Famous Trademarks Why the Yakult Bottle Is a Registered Trademark — Japan’s Landmark 3D Trademark Case
When the Coca-Cola Company fought — and ultimately won — its battle to register the Contour Bottle as a three-dimensiona...