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Steinway’s Patents Expired Long Ago. So Why Can’t Anyone Replicate Their Dominance?

Steinway & Sons holds no active patents that cover the core technologies of its concert grand pianos. The overstrung pla...
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Can a Color Be a Trademark? Le Creuset’s Orange and the Legal Requirements for Color Mark Registration

In 1995, the United States Supreme Court confirmed that a single color can function as a trademark. The decision in Qual...
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Why Takashi Murakami Treats IP as an Art Form: Trademark, Copyright, and Licensing as Creative Strategy

Takashi Murakami is simultaneously one of the most commercially successful contemporary artists and one of the most stra...
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The Birkin Isn’t Protected by a Patent — It’s Protected by Trade Dress: Hermès’s IP Strategy

The Hermès Birkin bag has no active patent protection. Its iconic silhouette cannot be exclusively claimed through desig...
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When a Car Shape Becomes a Trademark: Ferrari, Porsche, and Jeep’s Design IP Strategies

When a car's shape becomes recognizable without its logo, that form may deserve legal protection. Ferrari's distinctive ...
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Gibson’s 15-Year Quest to Trademark a Guitar Body Shape — The Limits of 3D Trade Dress Protection

For over 15 years, Gibson Brands has pursued trademark and trade dress protection for the iconic body shapes of its Les ...