brand protection

Column

How Coca-Cola Turned a Glass Shape Into a 100-Year IP Asset: The Trade Dress Strategy Behind the World’s Most Recognized Bottle

How Coca-Cola turned a 1915 design brief into over a century of IP protection — and what the contour bottle strategy teaches every business about trade dress, design patents, and secondary meaning.
2026.03.30 パテント探偵社 編集部
Column
Column

How Adidas Won (and Almost Lost) Its Three Stripes: The Trademark Battle Every Brand Must Know

How Adidas acquired its iconic three-stripe design for two bottles of whisky and then spent decades in court defending it — and what that means for your business.
2026.03.30 パテント探偵社 編集部
Column