luxury brands

IP News

Chrome Hearts Voluntarily Dismisses Trademark Lawsuit Against Neil Young’s Band “The Chrome Hearts”

On May 14, 2026, luxury brand Chrome Hearts voluntarily dismissed its trademark suit against Neil Young's backing band 'The Chrome Hearts.' The case, filed the previous year, centered on apparel-class conflicts with artist merchandise. Young plans to keep the band's name and continue touring and releases under it.
Company Analysis

How Louis Vuitton and Hermès Built Moats of IP: The Fashion Industry’s Layered Protection Strategy

Louis Vuitton and Hermès protect billion-dollar brands through sophisticated multi-layered IP strategies combining trademarks, trade dress, design rights and copyright. A deep investigation into fashion IP architecture.