trade dress

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How Coca-Cola Turned a Glass Shape Into a 100-Year IP Asset: The Trade Dress Strategy Behind the World’s Most Recognized Bottle

How Coca-Cola turned a 1915 design brief into over a century of IP protection — and what the contour bottle strategy teaches every business about trade dress, design patents, and secondary meaning.
2026.03.30 パテント探偵社 編集部
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How Adidas Won (and Almost Lost) Its Three Stripes: The Trademark Battle Every Brand Must Know

How Adidas acquired its iconic three-stripe design for two bottles of whisky and then spent decades in court defending it — and what that means for your business.
2026.03.30 パテント探偵社 編集部
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Company Analysis

How Louis Vuitton and Hermès Built Moats of IP: The Fashion Industry’s Layered Protection Strategy

Louis Vuitton and Hermès protect billion-dollar brands through sophisticated multi-layered IP strategies combining trademarks, trade dress, design rights and copyright. A deep investigation into fashion IP architecture.
2026.03.30 パテント探偵社 編集部
Company Analysis
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Apple vs. Samsung: The Design Patent War That Changed What a Phone Is Worth

Apple vs. Samsung's 2011-2018 design patent war produced a $539M verdict, a Supreme Court ruling on damages, and permanently changed how the tech industry values aesthetics as IP. A deep investigation.
2026.03.30 パテント探偵社 編集部
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