trademark

IP News

CAFC Holds ‘X Dot’ Vape Mark Not Confusingly Similar to Cigar’s ‘X’ Trademark in Precedential Ruling

On April 9, 2026, the U.S. Court of Appeals for the Federal Circuit (CAFC) issued a precedential decision affirming the ...
Trademark Updates

South Korea Launches K-Brand Certification Trademark: A Hybrid Anti-Counterfeiting Tool Merges Origin Certification with Trademark Protection

South Korea Launches K-Brand Certification Trademark: A Hybrid Anti-Counterfeiting Tool Merges Origin Certification with...
Column

How Coca-Cola Turned a Glass Shape Into a 100-Year IP Asset: The Trade Dress Strategy Behind the World’s Most Recognized Bottle

How Coca-Cola turned a 1915 design brief into over a century of IP protection — and what the contour bottle strategy teaches every business about trade dress, design patents, and secondary meaning.
Column

How Adidas Won (and Almost Lost) Its Three Stripes: The Trademark Battle Every Brand Must Know

How Adidas acquired its iconic three-stripe design for two bottles of whisky and then spent decades in court defending it — and what that means for your business.
Patent Explained

Geographical Indications: How Regions Turn Their Names Into Protected IP

From Champagne to Kobe Beef, geographical indications protect regional products worldwide. A deep investigation into TRIPS, the EU GI system, Japan's GI Act, and why these rights are worth billions to fight for.
Company Analysis

How Louis Vuitton and Hermès Built Moats of IP: The Fashion Industry’s Layered Protection Strategy

Louis Vuitton and Hermès protect billion-dollar brands through sophisticated multi-layered IP strategies combining trademarks, trade dress, design rights and copyright. A deep investigation into fashion IP architecture.